I'm
Lauren
hi!
Otherwise known as Coach L.A. I'm an entrepreneur, speaker, and coach helping high-achieving women create alignment, confidence, and a life they love!
How it
all started...
If we were face-to-face right now—tea in hand, sneakers on, and energy in the air—you’d feel it immediately: I don’t do surface-level. I am Coach L.A., but my full name is Lauren Wilson—and there’s a story behind why I lead with both.
The name Coach L.A. wasn’t born in branding meetings or a social media brainstorm. It was born out of protection. Years ago, after dealing with a stalker situation, I began using the initials “L.A.” to shield my identity.
But what started as a boundary became a brand. A name that carried strength, intention, and truth. It stuck—and today it reflects not just who I am, but how I show up: with clarity, conviction, and soul.
So yes, I’m Lauren—the woman.
And I’m Coach L.A.—the voice, the strategist, the one who sees the version of you you’ve been too tired to access.
I’m also the woman who knows what it’s like to outgrow the life everyone else clapped for. I’ve smiled through pressure, achieved through burnout, and held it all together while silently wondering, “Is this it?”
That’s why I don’t just coach—I create space for women to release the weight of who they had to be and step into who they were always meant to become. Every time I step on a stage, lead a coaching session, or hold space in a room, I bring that same unwavering mission: to help women RISE with clarity, own their truth without apology, and finally feel seen—first by themselves, then by the world.

From The Fashion Industry to Coaching Women at The Top
Before I ever stepped into a coaching, I was making my mark in the fast-paced world of fashion and talent development—scouting and coaching elite talent, managing high-stakes contracts, and building bicoastal teams. I was on stages across the country, interviewing hundreds of people from all backgrounds and helping them tap into their truth—in five minutes or less.
By 27, I had hit six figures.
By 30, I had built teams that still lead with the framework I created.
And I had helped dozens of young leaders launch dreams that once felt impossible.
But behind the glamor, I saw a pattern: high-performing women drowning in burnout, unsure how to slow down without losing everything they built.
So, I made a shift of my own.
FEATURED IN




I Don't Just Coach, I Help Women Reclaim The Power
They've Been Giving Away...
I enrolled at The Life Coach School; deep diving into identity work, cognitive behavioral therapy techniques, and mindset mastery. I took everything I had learned in the fashion industry, the corporate world, and my own healing journey—and built a framework that helps women break the cycle of burnout and finally lead with alignment.
That framework became The CoachLA Method™—a transformational, four-phase process rooted in both strategy and soul:
01 | Foundation Shift
Rediscover who you are beneath the performance.
02 | Momentum Shift
Rebuild habits and systems that honor your actual capacity.
03 | Mastery Shift
Strengthen your leadership voice, set bold boundaries, and move with clarity.
CEO | Shift
Architect a life and business that expands your impact and gives your time back.
I knew every coaching plan needed to be customized. Some clients experience radical breakthrough in 12 weeks. Others walk through deeper transformation over a six month experience. Either way—it’s never about doing more. It’s about becoming who you were always meant to be.

Real Women.
Real Shifts.
KELLIE | left her CFO role and stepped into full-time entrepreneurship during a divorce. “Working with Coach L.A. was life-changing.
BARBARA | C-Level Executive and business owner, tripled her investment in 90 days and walked away from burnout with peace and legacy intact.
EVELYN | Master stylist and business owner, restructured her salon, scaled her income, and reclaimed her purpose as a mentor and CEO.
CANDI | Attorney and law professor, reignited her confidence and is now launching a skincare brand that reflects her heritage and vision.
These women didn’t just shift their businesses—they shifted their lives. And that’s the kind of transformation I’m here to facilitate. Interested? Jump on a call with me and let's get you there!
Who I Am Behind The Title...
I’m a wife to an amazing husband who sees me and encourages me to walk fully in my purpose. I’m a present, loving mom to a beautiful son who reminds me daily why this work matters. I’m a faith-filled woman who honors rest, lifts heavy in the gym, and lives out what I coach.
" I don’t believe in shrinking—and I won’t let you do it either. I live this work. I lead from it. And I show up so you can too."
But above all—I’m a woman of deep faith.
God is my anchor, my source, and the reason I lead with intention instead of ego. My relationship with Him fuels every decision I make, and my coaching isn’t just about results—it’s about alignment with purpose.
I’m also fiercely committed to my community. Whether I’m mentoring young women, leading workshops, or holding space for hard conversations, I show up with truth, compassion, and clarity.
And no, I don’t have it all figured out—and I’m okay with that. I’m not perfect. I’m present. I’m aligned. I lead with grace, and I coach with conviction.
If you're looking for someone who sees the real you, honors where you are, and helps you step fully into where you’re called to be—
you’re in the right place.

Ready to Stop Performing and Start Leading?
You didn’t land here by accident.
If you’ve been carrying success that no longer feels aligned—if you’ve been showing up for everyone else but quietly wondering, “What about me?”—then this is your invitation.
You don’t need to do more.
You need to shift.
You need space to breathe, clarity to move, and strategy that honors your truth.
I’ve helped women just like you break cycles of burnout, realign their leadership, and step fully into the life and business they were called to build.
And now, it’s your turn.
Book your FREE CALL and...
Let’s talk about where you are, where you’re going—and the shift that will get you there.
Shine on!
CoachLA




